BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

30-day money-back guarantee

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5 stars

4.7/5 | Based on 5000+ Reviews

Bloomara – Handmade Crochet Flower Tote Bag

$119.98

$59.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Buttery Yellow
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

This isn't just a bag. It's a feeling.

You don't buy this because you need a bag.

You buy it because every flower was stitched by hand — petal by petal, tassel and all — and you can feel it the moment you pick it up.

The three-dimensional crocheted flowers turn an ordinary outfit into something people stop and ask about.

Soft cotton-like yarn. Real artisan charm. The kind of piece that quietly out-shines a logo handbag — without ever trying.

Ready to wear out of the box. No break-in. Just joy on your shoulder.

A slow-made favorite, stitch by stitch.

✓ Stitched by hand, not by machine
Skilled artisans crochet every flower and every tassel one loop at a time. No two are exactly alike — and that's the point.

✓ The bag people ask you about
The 3D floral appliqué catches eyes the way a luxury logo never could. Quiet charm, loud compliments.

✓ Soft cotton-like yarn that holds its shape
Pure cotton-like — breathable, lightweight, and built to hold daily essentials without sagging or stretching out fast.

✓ Works with almost any outfit
Picnic, market, café, weekend trip — drop it on your shoulder and your look feels finished. Effortless every time.

✓ A little slow-living joy you carry
Made by real hands, not assembly lines. A flower that never wilts — and a small daily reminder that pretty things still get made with care.

What you get today

  • 1× Bloomara crochet flower tote (your chosen color)
  • Hand-stitched 3D flower appliqué + tassel detail
  • Adjustable crossbody/shoulder strap
  • Ready to wear — no break-in needed
  • Free tracked shipping
  • 30-day at-home trial

Each bag is handmade in small batches — once this run sells out, restock pricing may change. Treat yourself to a little slow-made joy before they're gone.

30-day at-home trial

Try Bloomara at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

How big is the bag and what fits inside?
It's a compact bucket style — roomy enough for your phone, wallet, keys, sunglasses, a small notebook, and lip balm. Not a laptop bag, but perfect for daily essentials and weekend outings.

Is the flower appliqué stitched on or glued?
Fully crocheted and securely stitched into the bag body — no glue. The tassel is anchored the same way, so both stay put through everyday use.

Will the cotton yarn stretch out over time?
The pure cotton holds shape well in daily use. Avoid overloading it with heavy items and it'll keep its bucket form for years.

How do I keep the colors looking fresh?
Spot clean with a damp cloth and mild soap. Keep it out of direct rain when possible and let it air dry flat — it'll stay vibrant much longer that way.

Specifications

  • Size: 8.3" wide × 9" tall × 5.5" deep
  • Strap drop: adjustable up to 22"
  • Material: pure cotton-like yarn, crocheted
  • Hardware: metal clasp, tassel charm

How to wash

  • Spot clean only with a damp cloth and mild soap
  • Do not machine wash. Do not bleach
  • Air dry flat, away from direct sunlight

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.