BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

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5 stars

4.7/5 | Based on 5000+ Reviews

Floatpup – Ergonomic Contour Dog Life Jacket

$79.99

$39.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Light blue patterned
Size S
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

Floats Him Level. Not By The Throat

You know the feeling. He swims out a little too far, and you stop enjoying the water and start watching it.

Most vests make that worse — they ride up and shove his chin down. 

Floatpup's contoured chest and belly panels hold him level instead.

The reinforced top handle sits right where your hand goes.

Reach down, lift once, done. 

So he comes on the boat with you. And you get to sit down.

Over 14,000 water days covered this season

✓ Stop watching the water for two hours
The Floatpup panels wrap his chest and belly like a supportive hug. He floats flat and forward-facing, so his nose stays up without you hovering at the edge.

✓ Lift him out in one motion
A reinforced top handle sits over his shoulders. Grab it from the dock, the boat, or the pool edge and lift straight up — no swimming out, no grabbing a collar.

✓ No more vests that choke or tip forward
Cheap padding bunches at the neck. Floatpup's flotation is shaped to the body instead of stacked on top, so it holds him level and never rides up toward his throat.

✓ He swims like himself, not like a buoy
The cut leaves his shoulders and legs free. Barrel-chested, deep-chested, or long-bodied — two adjustable straps and a chest strap let you fit his actual shape.

✓ Neon bright, easy to spot in open water
High-visibility color against dark or choppy water. One glance and you know exactly where he is.

What you get today

  • Floatpup dog life jacket
  • Body-contoured flotation that holds him level in the water
  • Reinforced top handle for one-motion lifting
  • Adjustable straps for chest and belly fit
  • Ready to use — no setup, straight on and out the door
  • Free tracked shipping
  • 30-day money-back guarantee

Seasonal production run — once this batch sells out, restock pricing may change.

Get Floatpup today and stop standing guard at the water's edge — while this batch is still in stock.

30-day at-home trial
Try Floatpup at home for 30 days. If your dog doesn't take to it or it doesn't work as expected in daily use, return it for a full refund.

Frequently asked questions

How do I get my dog used to wearing it the first time?
Put it on indoors for a few minutes while he eats or plays, with no water involved. Do that two or three times and most dogs stop noticing it. Then try the shallow end before deep water.

Can I use the handle to lift him fully out of the water?
Yes — the handle is reinforced and sits over the shoulders so his weight stays balanced. Lift straight up in one motion rather than pulling sideways.

Does he still need supervision while wearing it?
Yes. Floatpup keeps him buoyant and visible, but it isn't a substitute for you being nearby. Think of it as backup, not a babysitter.

Will it work in a pool, or just open water?
Both. Pools, lakes, boats, and beaches all work. Rinse it with fresh water after chlorine or salt to keep the fabric and buckles in good shape.

How to use

  • Step 1: Slip the vest over his back and fasten the belly straps first. Leave two fingers of room.
  • Step 2: Clip the chest strap and adjust so the panels sit on his chest, not up near his throat.
  • Step 3: Lift the top handle gently while he stands. The vest should stay put, not slide forward.
  • Step 4: Start in shallow water for 1–2 minutes so he feels the float before he swims out.

Specifications

  • Size: S to 2XL. Chest girth range approximately 13–35 inches depending on size.
  • Material: Polyester shell with polyester flotation panels and adjustable webbing straps.
  • Lasts: Multiple seasons of regular water use with fresh-water rinsing after each swim.

How to wash

  • Rinse with fresh water after every swim, especially after chlorine or salt.
  • Hand wash cold with mild soap.
  • Do not bleach.
  • Hang dry fully before storing.

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.