BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

30-day money-back guarantee

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5 stars

4.7/5 | Based on 5000+ Reviews

Florella – Watercolor Floral Summer Dress

$89.99

$44.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Pink
Size S
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

Throw it on and go

Some mornings, you just want one piece that does it all.

A dress that looks like you planned the whole outfit — but took you all of ten seconds.

The Florella is that dress. Bold, hand-painted-style watercolor blooms wrap the entire silhouette in color, so you look polished and put together without layering, tucking, or overthinking.

The loose, relaxed fit moves with you all day long. Soft on your skin. Easy on your schedule.

One of our most-saved summer styles this season

✓ Styled in seconds, not hours
One piece. No layering, no fussing, no second-guessing. Just slip it on and you're ready.

✓ Bold watercolor blooms that pop
The oversized floral print looks artistic and intentional — like something you'd pick from a boutique, not a basic catalog.

✓ Moves with you, never clings
The relaxed, slightly stretchy fit drapes around your body without squeezing or clinging. Comfort from morning to evening.

✓ Soft against your skin all day
Lightweight polyester that breathes in the heat and stays smooth — no itching, no sticking, no heaviness.

What you get today

  • Florella watercolor floral knee-length dress (1 piece)
  • Relaxed fit with cap sleeves and round neckline
  • Available in 3 colors: pink, blue, green
  • Sizes S through 3XL
  • Free tracked shipping
  • 30-day money-back guarantee

Seasonal print — once this batch is gone, this exact colorway may not return.

Add the Florella to your summer wardrobe today while it's still available.

30-day at-home trial
Try Florella at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Is the fabric see-through?
No. The polyester is opaque and has enough weight to drape well without being sheer.

Does the print look the same in person as in the photos?
Yes — the watercolor floral pattern is digitally printed, so the colors come through vivid and clear.

Can I dress this up for an evening out?
Absolutely. Add a pair of wedges and some statement jewelry and it goes from daytime casual to dinner-ready.

How should I pick my size?
We recommend going one size up for the most comfortable, relaxed fit. Check the size chart below for exact measurements.

Specifications

  • Length: Knee-length (approx. 39–42 inches depending on size)
  • Material: Polyester (slightly stretchy)
  • Neckline: Round
  • Sleeves: Cap sleeves
  • Closure: Pullover (no zipper)
  • Print: Digital watercolor floral

How to wash

Machine wash cold with similar colors. Do not bleach. Hang dry or tumble dry on low.

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.