BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

30-day money-back guarantee

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5 stars

4.7/5 | Based on 5000+ Reviews

Florelle – Seamless Balconette Bra for Wide-Neck Tops

$69.98

$34.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Blush Pink
Size 32B
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

Your low, wide-neck tops finally have a bra

You know the moment. You pull on your favorite square-neck top — and your bra strap shows. Again.

The Florelle bra was built to fix that.

The wide-set straps sit lower and further apart, so they hide under deep necklines and wide cuts.

Soft, seamless, and ready to wear right out of the box.

Loved by over 92,000 women with tricky necklines

✓ Straps that finally stay hidden
The wide-set straps sit lower than most necklines. Square-neck, scoop-neck, low-cut — no more peek.

✓ Soft support, no dig
The underwire lifts without poking. Unlined cups stay smooth all day.

✓ Disappears under fitted tees
The seamless edges and low-profile back leave zero outlines under thin fabric.

✓ All-day comfort in 2x softer fabric
Wider straps spread the weight. No shoulder pinch by 3 PM.

What you get today

  • Florelle seamless balconette bra
  • Wide-set straps designed to hide under low and wide necklines
  • Soft underwire support with unlined breathable cups
  • Ready to wear — no break-in needed
  • Free tracked shipping
  • 30-day at-home trial

Seasonal production run — once this batch sells out, restock pricing may change.

Grab yours while this batch is still in stock — limited-time offer.

30-day comfort trial
Try Florelle at home for 30 days. If it doesn't feel comfortable, wear well, or perform as described in daily use, return it for a full refund.


Frequently asked questions

Will it really stay hidden under square-neck tops?
Yes. The straps are set wider and lower than a standard bra, so they sit beneath most square, scoop, and wide necklines. We recommend trying it with your trickiest top first.

Is the underwire comfortable?
The underwire is soft and flexible. It lifts and shapes without the dig you might expect from older underwire bras.

Does it work for larger cup sizes?
Yes. It's available up to 44D and the wide straps actually help spread weight across the shoulders, so it's often more comfortable than narrow-strap styles. 

Can I machine wash it?
Yes — cold wash on a gentle cycle inside a mesh laundry bag is best. Air dry to keep the shape.

Specifications

  • Size: Available in 32B–44D (see size chart)
  • Material: Soft seamless polyester blend with light stretch
  • Closure: Adjustable straps, hook-and-eye back

How to wash

  • Machine wash cold in a mesh bag
  • Do not bleach
  • Air dry to keep the shape

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.