BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

30-day money-back guarantee

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5 stars

4.7/5 | Based on 5000+ Reviews

Florenza – Soft Touch Floral Maxi Dress for Women

$119.99

$59.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Navy Bloom
Size S
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

Look beautifully dressed without trying

Some mornings you don't want to think about your outfit.

You just want to slip something on and feel pretty again.

The Florenza Maxi does that. The soft-touch fabric drapes gently over your figure, while the empire waist and hand-finished floral skim everything you'd rather not show.

Hidden side pockets. Half sleeves. Ready to wear the moment it arrives.

You'll feel put-together before you've even had your coffee.

One of our most reordered dresses this season

✓ Flatters a fuller mid-section
The empire waist gathers just under the bust, so the fabric falls softly without clinging. You look slim and pulled-together, not stuffed in.

✓ Feels like a soft breeze on skin
The milk-silk fabric is light, smooth, and breathable — perfect for warm days, garden lunches, and long evening walks.

✓ Floral pattern
The floral detail gives it a quiet, boutique-quality look that doesn't fade after a wash.

✓ Two hidden pockets you'll use every day
Phone, keys, lipstick — tucked away neatly. No bag needed for a quick walk to the market.

What you get today

  • Florenza floral maxi dress
  • floral detail in your chosen color
  • Hidden side pockets and empire-waist fit
  • Ready to wear out of the box
  • Free tracked shipping
  • 30-day at-home try-on guarantee

Seasonal production run — once this batch sells out, restock pricing may change.

Slip into the Florenza today and feel beautifully dressed without trying — while this season's batch lasts.

30-day at-home trial
Try the Florenza Maxi at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Does the fabric wrinkle easily like real linen?
No. The milk-silk weave has the soft hand-feel of linen but resists wrinkles much better. You can fold it in a suitcase and shake it out — no ironing needed.

Can I machine wash it?
Yes. Cold wash with similar colors and hang to dry. The floral stays intact and the color holds beautifully.

Is it lined or see-through in sunlight?
The fabric has enough body to remain opaque in normal daylight. Most women find they don't need a slip underneath.

Will the dress hold its shape after several wears?
Yes. The empire-waist construction and quality stitching keep the drape looking the same after dozens of wears.

Specifications

  • Size: Available in S through 5XL (see size chart)
  • Material: Soft-touch milk-silk fabric (acetate blend)
  • Length: Maxi — falls below mid-calf
  • Pockets: Two hidden side pockets

How to wash

  • Machine wash cold with similar colors
  • Do not bleach
  • Hang dry
  • Cool iron if needed

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.