BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

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5 stars

4.7/5 | Based on 5000+ Reviews

Floriana – Floral V-Neck Smocked Waist Mini Dress with Ruffle Hem

$119.99

$59.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Purple Floral
Size S
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

The dress that finally fits like a compliment.

You know the feeling.

You have somewhere to be — brunch, a wedding, a trip — and nothing in your closet feels right.

Then you find Floriana.

The smocked stretch waist hugs you in just the right place and lets the soft, floaty fabric move with you. The deep V-neck flatters. The ruffle hem sways when you walk.

You put it on once. You feel like the version of yourself you've been chasing.

A weekly bestseller all summer long.

✓ Smocked waist that hugs your curves
The stretchy smocked panel pulls you in at the waist and lets the skirt flow free. No zippers. No buttons. Just a flattering fit that moves with your body.

✓ Deep V-neck that flatters every shape
The wrap-style V-neck creates a longer, leaner line through the chest and shoulders. Pairs with a pearl pendant, a delicate chain, or nothing at all.

✓ Lightweight fabric that breathes all day
A soft, floaty fabric that keeps you cool from a 90° garden wedding to a sticky beach club night. No clinging. No sweating through.

✓ One dress, five occasions
Pairs with nude heels for a wedding, white sneakers for brunch, or sandals for the boardwalk. Wear it once and it earns its spot in your suitcase.

What you get today

  • Floriana floral mini dress in your chosen color and size
  • Smocked stretch waist that fits sizes 4–14
  • Lightweight, breathable fabric for all-day wear
  • Free tracked shipping
  • 30-day at-home try-on

Seasonal production run — once this batch sells out, restock pricing may change.

The floral dress that finally fits like a compliment — available only while this season's batch lasts.

30-day at-home trial

Try Floriana at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Is the fabric see-through?
No. The dress is fully lined through the bodice and skirt, so you can wear it confidently in bright sunlight without worry.

Can I wear it to a wedding?
Yes. Paired with nude heels and a pearl necklace, it works beautifully for garden weddings, bridal showers, and summer events.

Does it have stretch?
The smocked waist panel has full stretch for comfort, while the rest of the dress hangs softly without clinging.

How do I store it between wears?
Hang it on a padded hanger to keep the smocked waist in shape. The fabric resists wrinkles, so it travels well.

Specifications

  • Size: Available in S, M, L, XL (US sizes 4–12)
  • Material: Lightweight breathable polyester blend

How to wash

  • Machine wash cold on gentle cycle with similar colors
  • Do not bleach
  • Hang dry to keep the smocked waist in shape
  • Cool iron if needed

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.