BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

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4.7/5 | Based on 5000+ Reviews

Furmela – Double-Sided Dematting Brush for Shedding Dogs

$59.99

$29.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

The dematting brush your dog won't fight

You brush your dog. He pulls away. The mats stay. The shedding doesn't stop.

You feel bad every time, because brushing seems to hurt him.

Furmela changes that. The double-sided head — a rake side for mats, a fine-tooth side for loose undercoat — glides through his coat without pulling or scratching.

One side cuts through stubborn knots. The other pulls out the soft fur he's been hiding under.

No setup. No learning curve. Just pick it up and brush.

Trusted by owners of huskies, doodles, and goldens

✓ No more painful brushing sessions
The rounded tips of each tooth glide along your dog's skin without scratching or pulling. Brushing becomes calm, not a wrestling match.

✓ Removes up to 95% of loose undercoat
One side handles mats and tangles. The other pulls out the soft fur trapped underneath. Less shedding on your couch, clothes, and floors.

✓ Cuts through stubborn mats in seconds
17 curved stainless steel blades slice through knots other brushes just slide over. No more tugging. No more giving up halfway.

✓ Double-sided head does the work of 2 tools
Start with the rake side for mats. Flip it for the 90-tooth deshedding side. One brush. Two jobs. Less clutter in the grooming drawer.

What you get today

  • Furmela double-sided dematting brush
  • Rake side (17 blades) for mats & tangles
  • Fine-tooth side (90 teeth) for deshedding
  • Ergonomic non-slip handle
  • Free tracked shipping

Seasonal grooming run — once this batch sells out, restock pricing may change.

Give your dog the calm, painless grooming he deserves.

30-day at-home trial

Try Furmela at home for 30 days. If your pet doesn't take to it or it doesn't work as expected in daily use, return it for a full refund.


Frequently asked questions

Is it safe for cats too?
Yes. The rounded tips work just as gently on cats with medium to long coats. Start slow and let your cat adjust to the sensation.

Will it work on a short-haired dog?
The fine-tooth side works well on short coats to remove loose hair. The rake side is mainly for mats, so short-haired dogs get the most use out of the deshedding side.

How often should I use it?
Once or twice a week is plenty for most dogs. During heavy shedding seasons (spring and fall), you can use it more often.

Do I need to wash it?
Rinse the head with warm water and dry it with a towel. The stainless steel teeth are rust-resistant and stay sharp with regular cleaning.

How to use

  • Step 1: Start with the rake side for mats and tangles. Work in short strokes from the outside of the mat inward.
  • Step 2: Once mats are loosened, flip to the fine-tooth side.
  • Step 3: Brush in the direction of fur growth to remove loose undercoat.
  • Step 4: Wipe the brush clean between strokes. Reward your dog at the end.

Specifications

  • Large: 6.9" x 3.7" (17 teeth)
  • Material: Stainless steel teeth, TPR non-slip handle, durable plastic body

In the box

  • 1X Furmela double-sided dematting brush

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.