BUY 2 OR MORE FOR EXTRA SAVINGS — PLUS UP TO 80% OFF IN OUR 20TH ANNIVERSARY CELEBRATION

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5 stars

4.7/5 | Based on 5000+ Reviews

Keyfa – Women's Pleated Ruffle Midi Dress

$149.99

$74.99

Save 50%

  • Free shipping with Australia Post
  • 30 days money-back guarantee
  • Australia’s women’s brand since 2010
  • Almost sold out, only a few left in stock!
Color Green
Size S
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Shipped by Fri, Sep 11
Australia Free Shipping with Australia Post

UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

The dress that turns heads without trying

Some dresses try too hard. This one doesn't have to.

The Keyfa is a pleated midi with cascading asymmetric ruffles that move every time you do — catching light, creating shape, drawing eyes your way without a single loud detail.


Sheer balloon sleeves. A cinched waist that flatters without squeezing. A high collar with a delicate keyhole that shows just enough.

You slip it on, look in the mirror, and you already know — this is the one.

One of our most-saved dresses on Pinterest this season

✓ Ruffles that move with you
Layered asymmetric ruffles cascade from the waist down, creating a beautiful flow of fabric with every step. Not stiff. Not flat. Alive.

✓ Sleeves that add the perfect detail
Sheer balloon sleeves with delicate ruffle cuffs give your arms a soft, elegant finish — covered but never heavy.

✓ A waist that actually flatters
The fitted waistband sits right where it should, gently defining your shape and creating an hourglass silhouette — no pulling, no pinching.

✓ Versatile colors for every occasion
From classic black to soft light blue, each shade is chosen to work for weddings, holiday dinners, date nights, and Sunday brunch. One dress, endless wear.

What you get today

  • Keyfa pleated ruffle midi dress (1x)
  • Asymmetric layered ruffles with all-over pleated construction
  • Available in 5 colors: bottle green, black, burgundy, navy blue, light blue
  • Free tracked shipping to the US
  • 30-day money-back guarantee

Seasonal production run — once this batch sells out, restock timing and pricing may change.

Add your Keyfa dress to your wardrobe today while your size and color are still in stock.

30-day at-home trial
Try Keyfa at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Is the fabric see-through?
The sleeves are intentionally sheer for an elegant effect. The body of the dress is fully lined — you won't need a separate slip underneath.

Does this dress have a zipper or pull-on design?
There's a hidden zipper at the back for easy on and off. No struggling over your head.

Can I machine wash this?
We recommend hand washing or using a mesh laundry bag on a gentle cold cycle. Hang dry to keep the pleats looking fresh.

What shoes pair best with this dress?
Strappy heels or pointed flats both work beautifully. The midi length hits mid-calf, so ankle-strap sandals show off the asymmetric hem perfectly.

Specifications

  • Length: Approximately 45–48 inches (varies by size)
  • Material: 95% polyester, 5% elastane
  • Closure: Hidden back zipper
  • Lining: Fully lined body, sheer sleeves
  • Weight: Approximately 1 lb

How to wash

  • Hand wash cold or machine wash on gentle in a mesh bag.
  • Do not bleach.
  • Hang dry to preserve pleats.
  • Do not tumble dry.

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies throughout Australia, such as Australia Post.

You can return your clothes or shoes to us at any time within 30 days.Please contact our customer service team to ensure that this process runs smoothly and quickly!

20 YEARS, ONE SHARED DREAM 🤍

🎀 20 YEARS OF SOPHIE & ELLE’S

Twenty years ago, Sophie & Elle’s Boutique began with a simple dream — a mother and daughter sharing their love for beautiful fashion.

What started as our little boutique grew into a wonderful community of women we’re so grateful for. 🤍

To celebrate 20 amazing years, we’re saying thank you with our biggest sale yet!

Up to 80% OFF — Today Only!

Thank you for being part of our story.

With love,
Sophie & Elle ♡

TRUSTED BY THOUSANDS OF HAPPY CUSTOMERS

The fit is perfect and the quality really surprised me. I’ve been wearing it everywhere!

Chloe A. - Melbourne, Australia

Absolutely love this knit. It’s warm, soft and looks even nicer in person.

Megan D. - Sydney, Australia

Such a flattering dress! It fits beautifully and feels so comfortable to wear.

Natalie P. - Canberra, Australia

I was nervous to order online but the quality blew me away. Fits perfectly and looks exactly like the photos. Already ordered two more pieces!

Patricia H. - Perth, Australia

I followed the size guide and it fit like it was made for me. Wore it to church Sunday and three women asked where I got it.

Diane R. - Adelaide, Australia

Had to return one top and customer service was so kind and easy. Got my refund within days and ordered again the same day.

Carol W. - Brisbane, Australia

I thought boutique meant expensive but I got three beautiful pieces for less than one from the department store. My sister ordered the same day she saw me wearing it.

Beverly T. - Hobart, Australia

Everything in stores is either for teenagers or for women who gave up on style. Dorothy and James is different. I feel like myself again.

Margaret L. - Queenstown, Australia

I never spend money on myself but my friend said this sale was a gift from Dorothy and James to me. She was right. Worth every penny.

Ruth Ann K. - Darwin, Australia

Arrived faster than I expected and packaged so nicely. The quality is better than anything I've found at the mall. Best online purchase I've made in years.

Sandra M. - Perth, Australia

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.

FREE SHIPPING

We offer free shipping incl. Track & Trace to Australia!

MONEY BACK GUARANTEE

You have 30 days from receiving your order to decide whether to keep the product or return it.

AUSTRALIA BASED COMPANY

Proudly based in the heart of Australia since 2006.

SECURE CHECKOUT

You can securely and conveniently pay for your order using Credit Card or PayPal.